The growing demand for small and convenient formats in food & beverages, pharmaceuticals, cosmetics and personal care, healthcare and toiletries has led to an increase in sales of this type of packaging worldwide. There is a high level of competition in the market that has led the sector to present innovative and differentiating products and a new strategy in the world of packaging.
Price and packaging become a crucial factor in tilting the consumer’s purchasing decision in favour of one brand or another. Depending on the application, the flat pouch market can be classified into cosmetics and personal care, food and beverages, pharmaceuticals, industrial and consumer products, etc.
Flexible flat top packaging is used for granulated, liquid or powdered products. Thanks to its thinner design than the stick pack and its more flexible format, it is ideal for product samples or promotions, as well as for magazine attachments.