Wrap Around Case Packaging

In addition, different distribution channels place increasing emphasis on reducing waste and replacement cost. This favours ready-to-sell packaging, which significantly reduces the workload for replenishment by significantly reducing the time to unpack and place products on shelves.

This trend is deepening with the rise of hard discount retailers and convenience stores, which are more likely to use product presentation options on less labour-intensive shelves. This represents an opportunity for the brand to determine how its product is presented at the point of sale and gives them the ability to use printed designs to differentiate themselves on shelves. This trend fits perfectly with a wider variety of print options for Wrap Around packaging, offering the brand many options to include custom designs of corrugated formats for short-run promotions.

In many cases, the same box found in the store is used for e-commerce, with a delivery that no longer goes to the distribution centre or retailer, but directly to the consumer’s home, so greater differentiation and brand image consistency is required for this type of boxing.

As far as the product packaging is concerned, the Wrap Around Packaging is folded around the product and closed laterally by means of four short flaps. It is usually used for containers made of glass, PET, PVC, polypropylene, cans, etc., mainly for the food & beverage, personal hygiene and cleaning industries.

The advantages of this packaging are:

• More precise product adjustment than the standard box, using most of the space, and protecting it from damage during transport.
• Double use: transport packaging and display packaging at the point of sale.
• 100% recyclable.